Napster And Ipod ExampleĪnd also the customer insight sometimes comes from the intersection of clients. Hence, the anomaly is an excellent place to start looking for customer insight. So they simplified this entire process and came up with easy the natural concept of the easy share camera, the accessible share gallery, and that became the cornerstone of their success “The Ease of Use.”
So this was an anomaly as they dig deeper into what they discovered: women had three problems with digital cameras at first whenever I want to use it the battery is always dead,Īnd the second problem even if I can use it I don’t use it because it has a lot of buttons and too many features, it is too complicated.Īnd the third one even after I take the picture I don’t know what to do with them it’s too complicated to get them into the computer onto the internet. The anomaly was that although the analog film then cameras in the home, 75% of the pictures were taken by the women because of one of the family’s memories keepers.īut in the digital camera, they found that there was less than a quarter what the pictures would be taken by women now why was that so? That will lead to better insight it’s the notion of exploration as the notion of really using the eclectic method of trying to get closer to the customers.Īlso, customer insight often comes from anomalies( it is a great way to begin to think about the idea), so what is an anomaly? Kodak Consumer Insight Exampleįor instance, Kodak was entering the market for digital cameras, and they found an anomaly. The qualitative research is the exploratory research of the empathic design where you really seek closeness with customers, and understand their thinking. So the customer insight a sort of ideas on customers are that they will never come from quantitative market research, so don’t look them in your surveys.īecause customer insight involves going deep in building empathy with customers and trying to understand their point of view. It also became the cornerstone of their campaign again, but not obvious to people because it involves questioning conventional wisdom. It also reflects their identical personalities.”Īnd of course, I also think that the colors played a vital role in the success of the first iMac.Īnd we also recall their advertising tagline, which was “SORRY No Baige Think Different.” It makes the computer more of a personal asset. We are going to delay the launch so what the big deal with colors is? And Jobs said “Well, we are going to do four colors because colors are the way people express themselves.
Now we’re going to increase our inventory, and we are going to create problems with forecasting. They were ready to go the market once Steve Jobs called a meeting and said we’re going to do Four Colors.Īll the left brain people in the audience were like “this is nuts.” told that when he was the product manager for the iMac they were first coming out with the iMac. The one who used to work for the Apple Inc. You had enough demand, and more importantly, they had no competition, so this was the foundation of Walmart. He realized that if you build a vast store where there were fewer people, but if they were coming over from a much larger radius. It is now more comfortable for the customer to travel long distances to go to a supermarket.Īlso, it is cheaper now to ship your products to the store. Now, what was his customer insight? He had understood that as the highway system had improved in the united states as a result of the Eisenhower highway bill. Walmart Consumer Insight ExampleĪt Walmart, Sam Walton says, what I’m going to do is put the vast stores in the middle of nowhere. If you were to locate a retail store, where do you want to put it? Stand to reason that you put it where there’s a lot of customers in the area decided first. So let’s just understand it by the help of the examples: You’d run in the opposite direction and that sometimes maybe insightful Examples of Consumer Insight Sometimes, the insight is a way of looking that other people have not only seen, but considered counterintuitive. So the question is, What do I mean by not yet obvious to other people? It can become the basis for a business opportunity. So, I think our customer insight as a fresh way of understanding customer needs, behaviour, and customer frustrations. Now the question arrives is, what is the customer insight, right? And how do we get it better at customer insight? So, we can also say that better customer insight. It is based on an in-depth and better understanding of customers. A foundational principle in the marketing and customer values is that the customer value.
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